One man… stripped of everything he owns and challenged to just buy British…
Beginning tomorrow, those of you lucky enough to live in Britain can join award-winning television comedian Dom Joly on an epic road trip around Britain in an attempt to fill his house from top to bottom with British-made products in the brand new series Made In Britain.
As part of this unique experiment, Dom will have his family home turned upside down and stripped of everything he owns that’s not made in the UK. He’s then challenged to go on a remarkable shopping trip, travelling the length and breadth of the country to try and replace all his foreign goods with British-made products.
Before the inspectors arrive, Dom’s quaint country cottage in the Cotswolds is a safe haven for foreign merchandise: the Italian coffee machine, a television manufactured in Japan and pants made in Taiwan. In no time at all the Joly family home isn’t looking quite so jolly anymore. In their bid to find out what’s British and what’s not, the experts have banished two thirds of everything they’ve looked at including his bed, laptop and, controversially, his wife’s cosmetics, and Dom is left with little more than his Savile Row suit, a pair of muddy Wellington boots and a lengthy shopping list for his trip.
Each episode of Made In Britain will see him tackling a different room in his house in a bid to replenish its contents with British-only goods and restore normality at home. Dom’s travels take him to Europe’s oldest waterbed company (turns out us Brits invented waterbeds!); a lava lamp factory in Poole where the psychedelic favourite was invented in a shed and bath products company, Lush, which is one of Britain’s global success stories.
Dom’s journey takes him to the heart of British eccentricity and ingenuity as he meets the quirky, colourful and charismatic characters who just won’t give up making products they believe in, all the while discovering what it really takes to be made in Britain. Find out more about Made in Britain and Blighty here. Blighty is on Sky 534 and Virgin TV 206.
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