Here's what they say:
What is the place of this icon in the context of the 21st century home and life experience? Is it the communal magnet or the microwavable drink-and-dash all-in-one? Through this competition, we invite you to celebrate with us the rich heritage of tea, and explore the future place of the tea kettle.
Three $5,000 prizes will be awarded. Get your sketchbook out!