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Friday, July 18, 2008

Monkey Tea

Legend says that over ten centuries ago, upon seeing his master pick tea leaves, a monkey climbed up and collected the leaves and brought them down for his master. The reality behind "monkey-picked tea" is dubious, but I'm not talking about monkey-picked tea in this post anyway - I'm talking about Monkey of PG Tips fame, and since I mentioned him a couple of days ago, I thought I would share his latest film adventure with you: "A Tale of Two Continents".

Did you know that PG Tips (the #1 tea in the UK) is the first major tea company to make a large-scale commitment to producing tea in a sustainable way? Sustainability isn't new to this company - but they want ALL their tea to be FULLY sustainable so they are now working with The Rainforest Alliance so that every leaf of PG Tips tea will come from certified farms by the year 2010.

PG Tips is the tea that Tall and Handsome and I drink all day, every day. It is a good feeling to know that our choice helps improve the incomes and livelihoods of tea farmers and their families half a world away. It's a win-win situation as far as we are concerned.

This little film (about 9 minutes) is not only entertaining (very entertaining!), but informative, too, as Monkey defines and then explains sustainability with regard to tea.

Banana anyone?

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