I am a Madison Avenue marketing agency's DREAM. I admit that I sometimes will make a purchase based solely on - well, er - words. If the color is "Medium Grey" I'm not interested. But if it's "London Fog Grey" .... sold!!!!
Next time you are in the hardware store, mosey on over to the paint department and browse the names on paint chips. You might be surprised at what you find! (These are Benjamin Moore colors discovered at my local True Value hardware store.)